How much does AI visibility and brand mention tracking cost?
AI visibility trackers run from a free or trial tier, to about $29 a month at the low end, roughly $100 to $300 a month in the middle, and $500 a month into the thousands for enterprise, by prices listed in October 2026. What you pay scales with how many buyer questions you track, how many AI engines, and how often. Listings disagree and vendors change prices often, so check the current page.
By Naman Jain, founder of SealrepPublished 19 October 2026
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Four rough tiers, with named examples. Third-party listings, read in October 2026; vendor pages change and sources disagree.
Every figure below comes from a third-party listing or a vendor page, read in October 2026. Prices and prompt limits differ between sources and change often, so treat these as a snapshot, not a quote, and check the vendor’s own page.
| Topic | Entry price (listed) | Higher tiers (listed) |
|---|---|---|
| Otterly.AI | Lite about $29/month (around 10 to 15 tracked prompts) | Standard about $189/month, Premium about $489/month.[1] |
| Peec AI | Starter about €89/month (around 25 prompts) | Pro about €199/month; some engines beyond the base set cost extra.[2] |
| AthenaHQ | Self-serve about $295/month, or about $95/month billed annually | Enterprise is custom; a small free credit is listed by some sources.[3] |
| Profound | Listed in 2026 at $99/month (Starter) and $399/month (Growth) | A September 2026 report says the self-serve plans were removed, leaving a free trial and custom enterprise pricing.[4] |
So the floor is free trials and roughly $29 a month, the middle is about $100 to $300 a month, and enterprise runs from about $500 a month into the thousands. A free tracker, or a hand check where you ask the engines yourself, is enough to start.
What the price scales with.
- Prompts or credits: how many buyer questions you track, and how many model answers that uses. This is the main meter.
- Engines: how many AI engines are covered. The cheap tiers often cover three or four; Gemini, Claude or Copilot can cost extra.
- Cadence: how often the set is re-run. Daily costs more than weekly.
- Seats and extras: users, API access, agency client workspaces, white-label reports.
Count the unit before you compare prices. "100 prompts a month" on one tool and "3,600 credits" on another are not the same thing, and a plan that looks cheap can run out of room fast.
Where Sealrep fits.
Sealrep includes AI-search visibility tracking inside its plan rather than selling it as a separate tracker, alongside the outreach work, so the question set, the competitors and the engines sit next to the buyers and replies they inform. Its current price is on the pricing page. What it does: AI search visibility.
Where every fact comes from.
- [1]Otterly.AI pricing, listed on G2, read October 2026
- [2]Peec AI pricing, listed on Capterra, read October 2026
- [3]AthenaHQ pricing, listed on Capterra, read October 2026
- [4]Profound, listed on Software Advice, read October 2026
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Questions people ask. Answered straight.
how much does it cost to track brand mentions in ChatGPT?
From a free or trial tier up. Standalone trackers were listed in October 2026 at about $29 a month at the low end, roughly $100 to $300 in the middle, and $500 into the thousands for enterprise. What you pay scales with prompts, engines and cadence.
is there a free AI visibility tracker?
Several tools list a free trial or a small free tier, and you can check by hand for nothing by asking the engines your buyers’ questions yourself, logged out, on two different days. Free tiers cap how many prompts and engines you get.
why do AI visibility tools’ prices vary so much?
Because they meter different things (prompts, credits, engines, cadence) and change prices often. Listings for the same tool disagree across sites, so the unit matters more than the headline number. Check the vendor page before buying.
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