#research · price study

What AI SDR and cold email tools cost in 2026, and who approves each message

We read the public pricing and terms pages of 27 AI SDR, cold email and LinkedIn tools on 2 October 2026. Paid entry prices run from $15 to $600 a month, and two AI SDRs show no public price. Who approves AI-written messages varies widely, and 17 of the 27 say payments are not refunded.

By Naman Jain, founder of SealrepPublished 15 October 2026Last reviewed 12 October 2026Prices checked on 2 October 2026

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#key findings

Five findings. Counted from the table below.

01Approval. 4 tools offer both modes (approve first, or let it send); 1 runs outreach automatically and offers a co-pilot mode for replies; 3 describe a review step without saying whether it can be switched off; 4 are sequencers where you write or approve the sequence and launch it; 1 sends after a one-hour review window; 1 says it works "without supervision"; 13 pages did not say.
02LinkedIn. 15 of the 27 run LinkedIn steps for you, from the cloud, a desktop app or connected accounts; 4 do no LinkedIn outreach; 8 did not say how.
03Mailboxes. 12 sell or include mailboxes or sending domains; 3 only connect yours; 4 send no email of their own; 8 did not say.
04Refunds. 17 say payments are not refunded, most with "except as required by law" or a narrow exception; 6 offer a short window (24 hours to 30 days) on a first or annual purchase; 1 bills to the end of the commitment; we could not read 3.
05Prices. Paid entry prices run from $15 a month (a Linked Helper license) to $600 a month on an annual term (Amplemarket); 5 tools have a free plan. Artisan says "Talk to sales", and 11x’s pricing page returned 404.

#the table

27 tools, read on one day. Every cell links to its page.

Quotes are the vendors’ own words. Each cell ends with the page it came from. Download the vendor rows as CSV.

27 outbound tools and Sealrep: plans, credits, mailboxes, approval, LinkedIn and refund terms, from each vendor's own pages read on 2 October 2026
Tool	Plans, as shown	Credits and limits	Mailboxes	Who approves each AI-written message	LinkedIn	Refunds and cancelling
Sealrepours	Freelancer $59 a month; Founder $149 a month; Agency $299 a month (3 clients). All prices.	Freelancer: 300 credits a month; Founder: 1,200 credits a month; Agency: 1,200 credits a month per client. A plan plus credits; unused credits carry over. Credit prices and packs are on the pricing page.	Mailboxes you already own, over SMTP and IMAP today; Google and Microsoft sign-in coming soon. Sealrep does not sell or warm mailboxes.	RequiredNothing is sent until a person approves it: one email at a time, or a whole sequence at once, with undo before each send.	You sendWhen you click, the side panel copies the visible text of the page you opened and drafts a note; it never types, clicks, posts or runs in the background.	Payments are not refunded, except where the law requires it. Upgrades are prorated: you pay only the difference for the rest of the billing period.
AI SDRs
11x	No public price: its pricing page returned "404 Not Found" on 2 October 2026, and the homepage offers a live demo.pricing page	Not shown.homepage	Not stated on its homepage.homepage	No one: works without supervision"Independent, proactive, and able to execute complex tasks without supervision."homepage	Not stated on the pages readNot stated on its homepage.homepage	Not read.homepage
AiSDR	Solo $250 a month, month to month; Explore $900 and Scale $2,500 a month on quarterly contracts; 20% off yearly.pricing page	AI-researched contacts a month: 200 (Solo), 800 (Explore), 2,500 (Scale).pricing page	Included: Solo has 1 domain and 3 mailboxes, with "Turnkey email setup & warmup".pricing page	Outreach automatic; a co-pilot mode for repliesOutreach: "AI-researched emails & LinkedIn actions on autopilot"; replies: "Replies in 5-10 min or co-pilot mode".pricing page	Runs LinkedIn steps for youConnection requests, messages and InMail from 1 to 20 LinkedIn accounts.pricing page	"Except when required by law, paid Subscription fees are non-refundable"; stopping renewal needs notice 10 days before the term ends.terms
Artisan	No public prices: "Talk to sales". Plans are "sized to your lead volume, mailboxes, and dialer seats" (about 2,500 or 6,000 leads contacted a month).pricing page	Not shown; pricing is scoped per plan.pricing page	"Sending infrastructure sized to your motion"; Ava sends "from your own sending domains".pricing page	Optional: both modes offered"Approve before sending ... Autonomous by default, adjustable by design."pricing page	Not stated on the pages readNot stated on the pricing page.pricing page	Not read: its terms page did not load for our reader.pricing page
Getlead	$0.03 per email sent, from $30 for 1,000 emails, no subscription; "Unlimited Outbound" $697 a month. A Wayback Machine copy of 19 July 2026 showed one-time "Lifetime" plans from $9.90 instead.pricing page	Prepaid per email sent.pricing page	"Pre-warmed, dedicated mailboxes" sold; 3 included with the first deposit.pricing page	No one by default: sends after a review window"Every new campaign waits in review for an hour before its first send. Read it, edit it or pause it."pricing page	Not stated on the pages readNot stated on the pricing page.pricing page	"ALL SALES ARE FINAL. NO REFUNDS WILL BE ISSUED", with narrow exceptions (refund policy, 11 September 2026).terms
Gojiberry	PRO "$99/month".homepage	"Up to 1,800 prospects contacted/month" on PRO.homepage	Not stated on its homepage.homepage	Optional: both modes offered"Full auto or approve before it sends." The homepage does not say which channels this covers.homepage	Runs LinkedIn steps for you"Your AI agent finds high intent leads and contacts them for you", on "email and socials".homepage	"All subscription fees are non-refundable, except as required by law" (terms, 14 October 2025).terms
Origami	Free; Starter $49 a month with 4,000 credits; Enterprise custom.homepage	Top-ups at "$22/1,000" credits.homepage	5 email senders on Starter; "Done-for-you inboxes" at $4 a month.homepage	You write or approve the sequence, then launch it"Approve with a click, and Origami runs the campaigns for you."homepage	Runs LinkedIn steps for you1 LinkedIn sender on Starter; how it connects is not stated.homepage	"All fees and Credit purchases are non-refundable", including unused credits (terms, 8 September 2026).terms
Salesforge	Pro $48 and Growth $96 a month billed monthly ($40 and $80 billed annually); the Agent Frank AI SDR $599 a month billed quarterly ($499 a month billed annually).pricing page	Email validation, personalisation and social action credits each month (300 of each on Pro).pricing page	"Connect Unlimited Mailboxes"; mailboxes are sold as separate products (Mailforge, Infraforge, Primeforge).pricing page	Optional: both modes offered"In Auto-Pilot he won’t require any supervision and in Co-Pilot he will ask for your review before sending messages."product page	Runs LinkedIn steps for you1 LinkedIn sender on Pro, unlimited on Growth.pricing page	"We will not refund any prepaid fees"; cancel at least 7 days before the term ends (terms, 5 June 2024).terms
Valley	Starter $199, Plus $299, Growth $499 per seat a month (Starter $149 and Plus $249 billed quarterly); done-for-you service $1,499 a month.pricing page	Growth adds "$300 in additional credits every month".pricing page	Email is an add-on on Starter; Plus and Growth include 1,000 emails a month.pricing page	A review step is described"Review, edit and approve drafts before they go out."pricing page	Runs LinkedIn steps for youLinkedIn campaigns with follow-ups, run per seat ("LinkedIn only" on Starter).pricing page	"All Fees are non-refundable except where required by law" (terms, 29 September 2026).terms
Sales platforms
Amplemarket	Startup $600 a month on an annual term (2 users); Growth and Elite custom.pricing page	Email address credits per user a year (27,000 on Startup) and phone credits (600).pricing page	2 mailboxes per user on Startup, 4 on Growth, 8 on Elite.pricing page	A review step is describedDuo is "Human in the loop by design": "Reps stay in control at every step by reviewing recommendations, editing messages".product page	Not stated on the pages readNot stated on the pages read.pricing page	"Subscription payments are non-refundable"; you keep access to the end of the term (terms, 1 September 2026).terms
Apollo	Free; Basic $65 and Professional $99 a seat a month billed monthly ($49 and $79 billed yearly); Organization $119 a seat a month billed yearly, at least 3 seats. Its FAQ also names a Custom plan through sales.pricing page	Credits are granted per seat and "pooled across your entire team"; "Unused credits expire at the end of each billing cycle and do not carry over."pricing page	Connect Gmail (free plan) or other providers (paid plans). Domains and mailboxes can also be bought through Apollo for credits.pricing page	A review step is describedIts AI Assistant "supports a human-in-the-loop approach, ensuring users stay in charge of decisions" (4 March 2026).product page	Not stated on the pages readNot stated on the pages read.pricing page	"Subscriptions are non-cancelable during the Term and all payments by you are nonrefundable"; renewal needs 30 days’ notice to stop (terms, 10 August 2026).terms
Unify	Free; Base $20 and Pro $60 per seat a month; Business custom.pricing page	800 credits a seat a month on Base, 2,400 on Pro; top-ups available.pricing page	1 mailbox per seat; managed mailboxes at $25 a mailbox a month on Business.pricing page	Not stated on the pages readAI copywriting from Base; approval is not described on the pricing page.pricing page	Not stated on the pages readNot stated on the pricing page.pricing page	"Fees paid by Customer are non-refundable" (terms, 23 June 2026).terms
Cold email tools
Instantly	Outreach plans: Growth $47, Hypergrowth $97, Lightspeed $358 a month. Bundles: Starter $94, Scale $194, Agency $555 a month ($85, $175, $500 a month billed yearly).pricing page	Credits plans from $47 a month for 1,500 credits. The AI Reply Agent "uses 5 credits for each reply generated".product page	"Unlimited Email Accounts" and warm-up on every plan, and it sells them: a "Done-for-you Google account" at $5 a month and a "Pre-warmed Google account" at $10 a month.pricing page	Optional: both modes offeredCampaign emails: you write and launch the sequence. AI Reply Agent: "Run on Human-in-the-Loop and approve replies before they send. Or flip to Autopilot".product page	No LinkedIn outreachNo LinkedIn steps on its pricing page.pricing page	Fees are "non-refundable and non-cancellable"; cancelling a standard plan needs 30 days’ written notice before the term ends (terms updated 22 September 2026).terms
lemlist	Email $69 a month ($55 billed yearly); Multichannel $109 a month ($87 billed yearly); Enterprise custom.pricing page	Credits pay for data features. "Unused credits roll over for as long as your subscription remains active."pricing page	"Unlimited users & Email senders" on the Email plan; you connect your own.pricing page	Not stated on the pages readlemAgent and "AI-generated replies" are included. Its pricing page and homepage do not say whether a person approves them.pricing page	Runs LinkedIn steps for you"LinkedIn automation" on the Multichannel plan.pricing page	No refund of fees for a month or year already begun, "even on a prorated basis" (terms, 17 September 2025).terms
Saleshandy	Starter $41, Pro $99, Scale $189 a month ($34, $76, $149 a month billed yearly).pricing page	Lead Finder credits each month (1,500 on Starter): "1 credit reveals a verified email; 6 reveal a phone number".pricing page	Unlimited email accounts you bring; its own mailboxes are an add-on at $2.99 to $3.99 a mailbox a month.pricing page	You write or approve the sequence, then launch itYou launch the sequence; its AI Sequence Copilot can write it.pricing page	Not stated on the pages read"Reach prospects across email, calls, LinkedIn, and WhatsApp, plus manual tasks." How LinkedIn steps run is not stated.pricing page	"Refunds are available only within 10 days of the initial purchase", pro-rata if the product was used; Lead Finder and verification are non-refundable (terms, 5 May 2026).terms
Smartlead	Base $39, Pro $94, Unlimited Smart $174, Unlimited Prime $379 a month ($32.50, $78.30, $144.50, $314.60 a month billed yearly).pricing page	Each plan sets contacts stored, emails sent and verified emails a month (Base: 2,000 contacts and 6,000 sends).pricing page	"All Smartlead plans include unlimited email accounts at no extra cost", and its SmartSenders sells Google, Outlook and SMTP mailboxes from $4.5 a mailbox a month.pricing page	You write or approve the sequence, then launch itYou write and launch the sequence. Its pricing page names no AI writer.pricing page	No LinkedIn outreachNo LinkedIn steps on its pricing page.pricing page	"Any Fees paid to us are non-refundable fees"; cancelling takes effect at the end of the current period.terms
Woodpecker	"$7.00 per 100 Contacted prospects" a month, with 16,000 emails a month included.pricing page	100 Lead Finder credits included; more from "500 credits for $10".pricing page	Unlimited accounts you bring; optional mailboxes at $6 a month (Google or Microsoft) or $4 a month (other providers).pricing page	You write or approve the sequence, then launch itYou write and launch the sequence; an "AI email writer" is included.pricing page	Not stated on the pages read"LinkedIn Outreach" add-on at "$29 /monthly per LinkedIn account"; how it runs is not stated.pricing page	A refund can be asked for within three days of a payment if the account was not used; annual plans are non-refundable (terms, 7 September 2026).terms
LinkedIn tools
Aimfox	Outreach seat $49 a month; "Outreach Avatar" rented profiles $387 a month for 3; Agency from $499 for 20 seats.pricing page	Priced per seat; no credits on the pricing page.pricing page	No email sending on the pricing page.pricing page	Not stated on the pages readNot stated on the pricing page.pricing page	Runs LinkedIn steps for youYour own LinkedIn profiles or "rental LinkedIn profiles".pricing page	Refunds are reviewed case by case "at its sole discretion" within 30 days of the first purchase; yearly and quarterly plans are non-refundable (terms, 20 April 2026).terms
Dripify	Basic $59, Pro $79, Advanced $99 per user a month ($39, $59, $79 billed yearly); Enterprise custom.pricing page	100 email finder credits a month on every paid plan.pricing page	"LinkedIn and email sequences"; mailbox details not stated.pricing page	Not stated on the pages readAn "icebreaker (AI-powered)" variable; no approval step described.pricing page	Runs LinkedIn steps for youCampaigns run "on our servers, so nothing depends on your browser being open".pricing page	"All monthly purchases are non-refundable"; annual plans can be refunded within 24 hours of payment.terms
Expandi	Business $99 a month, or $79 a month billed yearly; Agency custom for 10 or more seats.pricing page	Priced per seat; no credits on the pricing page.pricing page	Email follow-ups inside campaigns; mailbox details not stated.pricing page	Not stated on the pages readMessage personalisation; no approval step described.pricing page	Runs LinkedIn steps for you"Cloud-based software" with a "Dedicated country-based IP-address".pricing page	"Unless required by law, the subscription fees are nonrefundable."terms
HeyReach	Growth $79, Agency $999 (25 senders), Unlimited $2,999 a month; $63, $799 and $2,399 a month billed yearly.pricing page	Enrichment credits: 100 per sender on Growth, 1,000 on Agency, 3,000 on Unlimited.pricing page	No email of its own; email runs through Instantly or Smartlead.pricing page	Not stated on the pages readAI agents connect through its MCP server to "create LinkedIn campaigns with custom messages"; an approval step is not described.pricing page	Runs LinkedIn steps for you"Connect unlimited LinkedIn accounts for one flat fee and automatically rotate sending between them."homepage	"All fees are non-refundable", with stated exceptions; renewal stops with 30 days’ notice (terms, 19 November 2025).terms
La Growth Machine	Basic €60 and Pro €120 per identity a month, two months free billed yearly; Ultimate was also shown at €120 on the day we read it; Custom from €150 (six identities minimum).pricing page	Enriched leads a month: 250, 400 or 1,000; enrichment credits at 1 per lead.pricing page	You connect 1, 5 or 10 sending emails per identity.pricing page	Not stated on the pages read"AI Writing Assistant" and "AI Generated Voice Messages"; no approval step described.pricing page	Runs LinkedIn steps for youContact requests and direct messages run from campaigns, per identity.pricing page	Services are "billed in advance on a monthly basis and are non-refundable"; unused credits are lost when the plan ends.terms
Linked Helper	Standard from $15 a license a month (local storage) or $16.50 (cloud storage); discounts for 3 to 12 months and for volume.pricing page	Data and AI credits per license; Pro doubles the AI credits.pricing page	No email sending on the pricing page.pricing page	Not stated on the pages readAn AI message generator and reply assistant; no approval step described.pricing page	Runs LinkedIn steps for you"Linked Helper is desktop software" that runs on your own computer or server.pricing page	Licenses do not renew by default: "A license simply runs out." Its terms (a PDF) were not read.pricing page
Prosp	$61.99 per LinkedIn account every 4 weeks for 1 to 5 accounts, $45.99 for 6 to 30, $30.99 for 31 or more, with annual billing.pricing page	No credits: "Unlimited invites, messages and follow-ups".pricing page	Not stated on the pricing page.pricing page	Not stated on the pages read"AI voice notes in your own cloned voice"; no approval step described.pricing page	Runs LinkedIn steps for youConnected LinkedIn accounts, plus "Rental LinkedIn profiles for outreach".pricing page	A "30-day money-back guarantee" on its pricing page; its terms page did not load for our reader.pricing page
SalesRobot	Basic $59, Advanced $79, Professional $99 per LinkedIn account a month ($39, $59, $79 billed yearly).pricing page	Priced per LinkedIn account; no credits on the pricing page.pricing page	Email add-on at $15 per email account a month.pricing page	Not stated on the pages readAI personalisation and smart reply suggestions; approval of AI messages is not described.pricing page	Runs LinkedIn steps for you"Cloud-based performance (no browser needed)".pricing page	New customers can cancel within 15 days for a full refund; after that "No refunds are offered, even if a plan is canceled mid-month" (policy, 1 January 2024).terms
Waalaxy	Pro €19, Advanced €49, Business €69 per user a month, as shown.pricing page	Email credits: 25 a month on Pro, 500 on Advanced and Business.pricing page	Not stated on the pricing page.pricing page	Not stated on the pages readAn "AI assistant ... (soon)" on its homepage; no approval step described.homepage	Runs LinkedIn steps for you"Automated LinkedIn follow-ups"; 300 invitations a month on Pro, 800 on Advanced and Business.pricing page	Cancel any time, "subject to the payment of the amounts remaining due until the end of your current commitment" (terms, 28 September 2026).terms
Data and workflow
Clay	Free; Launch from $167 a month; Growth from $446 a month; Enterprise custom ($1,804 and $4,814 a year billed yearly).pricing page	Actions (15,000 a month on Launch) reset monthly; data credits, from $0.05 each, roll over up to twice the monthly amount.pricing page	Email goes out through its own sequencer or through integrations; selling mailboxes is not stated.pricing page	Not stated on the pages readClaygent researches with AI; message approval is not described on the pricing page.pricing page	No LinkedIn outreachAd audiences synced to LinkedIn on Growth; no LinkedIn messaging on the pricing page.pricing page	"Except as set forth in the Agreement, all fees are non-refundable" (terms, 23 May 2024).terms
AI CMO
Okara	Free; AI CMO Lite $129 and Pro $249 a month ($1,290 and $2,490 a year).pricing page	Flat plans; Lite lists at least 30 X posts a month.pricing page	No cold email sending on the pricing page.pricing page	Not stated on the pages readIts plans list drafts ("Posts + thread drafts"); who approves publishing is not described.pricing page	No LinkedIn outreachA "LinkedIn Agent" drafts posts on Pro; no LinkedIn outreach.pricing page	"In most cases, payments for Okara subscriptions are not refundable" (refund policy, 16 March 2026).terms

Sealrepours

Plans, as shown: Freelancer $59 a month; Founder $149 a month; Agency $299 a month (3 clients). All prices.
Credits and limits: Freelancer: 300 credits a month; Founder: 1,200 credits a month; Agency: 1,200 credits a month per client. A plan plus credits; unused credits carry over. Credit prices and packs are on the pricing page.
Mailboxes: Mailboxes you already own, over SMTP and IMAP today; Google and Microsoft sign-in coming soon. Sealrep does not sell or warm mailboxes.
Who approves each AI-written message: RequiredNothing is sent until a person approves it: one email at a time, or a whole sequence at once, with undo before each send.
LinkedIn: You sendWhen you click, the side panel copies the visible text of the page you opened and drafts a note; it never types, clicks, posts or runs in the background.
Refunds and cancelling: Payments are not refunded, except where the law requires it. Upgrades are prorated: you pay only the difference for the rest of the billing period.

AI SDRs

11x

Plans, as shown: No public price: its pricing page returned "404 Not Found" on 2 October 2026, and the homepage offers a live demo.pricing page
Credits and limits: Not shown.homepage
Mailboxes: Not stated on its homepage.homepage
Who approves each AI-written message: No one: works without supervision"Independent, proactive, and able to execute complex tasks without supervision."homepage
LinkedIn: Not stated on the pages readNot stated on its homepage.homepage
Refunds and cancelling: Not read.homepage

AiSDR

Plans, as shown: Solo $250 a month, month to month; Explore $900 and Scale $2,500 a month on quarterly contracts; 20% off yearly.pricing page
Credits and limits: AI-researched contacts a month: 200 (Solo), 800 (Explore), 2,500 (Scale).pricing page
Mailboxes: Included: Solo has 1 domain and 3 mailboxes, with "Turnkey email setup & warmup".pricing page
Who approves each AI-written message: Outreach automatic; a co-pilot mode for repliesOutreach: "AI-researched emails & LinkedIn actions on autopilot"; replies: "Replies in 5-10 min or co-pilot mode".pricing page
LinkedIn: Runs LinkedIn steps for youConnection requests, messages and InMail from 1 to 20 LinkedIn accounts.pricing page
Refunds and cancelling: "Except when required by law, paid Subscription fees are non-refundable"; stopping renewal needs notice 10 days before the term ends.terms

Artisan

Plans, as shown: No public prices: "Talk to sales". Plans are "sized to your lead volume, mailboxes, and dialer seats" (about 2,500 or 6,000 leads contacted a month).pricing page
Credits and limits: Not shown; pricing is scoped per plan.pricing page
Mailboxes: "Sending infrastructure sized to your motion"; Ava sends "from your own sending domains".pricing page
Who approves each AI-written message: Optional: both modes offered"Approve before sending ... Autonomous by default, adjustable by design."pricing page
LinkedIn: Not stated on the pages readNot stated on the pricing page.pricing page
Refunds and cancelling: Not read: its terms page did not load for our reader.pricing page

Getlead

Plans, as shown: $0.03 per email sent, from $30 for 1,000 emails, no subscription; "Unlimited Outbound" $697 a month. A Wayback Machine copy of 19 July 2026 showed one-time "Lifetime" plans from $9.90 instead.pricing page
Credits and limits: Prepaid per email sent.pricing page
Mailboxes: "Pre-warmed, dedicated mailboxes" sold; 3 included with the first deposit.pricing page
Who approves each AI-written message: No one by default: sends after a review window"Every new campaign waits in review for an hour before its first send. Read it, edit it or pause it."pricing page
LinkedIn: Not stated on the pages readNot stated on the pricing page.pricing page
Refunds and cancelling: "ALL SALES ARE FINAL. NO REFUNDS WILL BE ISSUED", with narrow exceptions (refund policy, 11 September 2026).terms

Gojiberry

Plans, as shown: PRO "$99/month".homepage
Credits and limits: "Up to 1,800 prospects contacted/month" on PRO.homepage
Mailboxes: Not stated on its homepage.homepage
Who approves each AI-written message: Optional: both modes offered"Full auto or approve before it sends." The homepage does not say which channels this covers.homepage
LinkedIn: Runs LinkedIn steps for you"Your AI agent finds high intent leads and contacts them for you", on "email and socials".homepage
Refunds and cancelling: "All subscription fees are non-refundable, except as required by law" (terms, 14 October 2025).terms

Origami

Plans, as shown: Free; Starter $49 a month with 4,000 credits; Enterprise custom.homepage
Credits and limits: Top-ups at "$22/1,000" credits.homepage
Mailboxes: 5 email senders on Starter; "Done-for-you inboxes" at $4 a month.homepage
Who approves each AI-written message: You write or approve the sequence, then launch it"Approve with a click, and Origami runs the campaigns for you."homepage
LinkedIn: Runs LinkedIn steps for you1 LinkedIn sender on Starter; how it connects is not stated.homepage
Refunds and cancelling: "All fees and Credit purchases are non-refundable", including unused credits (terms, 8 September 2026).terms

Salesforge

Plans, as shown: Pro $48 and Growth $96 a month billed monthly ($40 and $80 billed annually); the Agent Frank AI SDR $599 a month billed quarterly ($499 a month billed annually).pricing page
Credits and limits: Email validation, personalisation and social action credits each month (300 of each on Pro).pricing page
Mailboxes: "Connect Unlimited Mailboxes"; mailboxes are sold as separate products (Mailforge, Infraforge, Primeforge).pricing page
Who approves each AI-written message: Optional: both modes offered"In Auto-Pilot he won’t require any supervision and in Co-Pilot he will ask for your review before sending messages."product page
LinkedIn: Runs LinkedIn steps for you1 LinkedIn sender on Pro, unlimited on Growth.pricing page
Refunds and cancelling: "We will not refund any prepaid fees"; cancel at least 7 days before the term ends (terms, 5 June 2024).terms

Valley

Plans, as shown: Starter $199, Plus $299, Growth $499 per seat a month (Starter $149 and Plus $249 billed quarterly); done-for-you service $1,499 a month.pricing page
Credits and limits: Growth adds "$300 in additional credits every month".pricing page
Mailboxes: Email is an add-on on Starter; Plus and Growth include 1,000 emails a month.pricing page
Who approves each AI-written message: A review step is described"Review, edit and approve drafts before they go out."pricing page
LinkedIn: Runs LinkedIn steps for youLinkedIn campaigns with follow-ups, run per seat ("LinkedIn only" on Starter).pricing page
Refunds and cancelling: "All Fees are non-refundable except where required by law" (terms, 29 September 2026).terms

Sales platforms

Amplemarket

Plans, as shown: Startup $600 a month on an annual term (2 users); Growth and Elite custom.pricing page
Credits and limits: Email address credits per user a year (27,000 on Startup) and phone credits (600).pricing page
Mailboxes: 2 mailboxes per user on Startup, 4 on Growth, 8 on Elite.pricing page
Who approves each AI-written message: A review step is describedDuo is "Human in the loop by design": "Reps stay in control at every step by reviewing recommendations, editing messages".product page
LinkedIn: Not stated on the pages readNot stated on the pages read.pricing page
Refunds and cancelling: "Subscription payments are non-refundable"; you keep access to the end of the term (terms, 1 September 2026).terms

Apollo

Plans, as shown: Free; Basic $65 and Professional $99 a seat a month billed monthly ($49 and $79 billed yearly); Organization $119 a seat a month billed yearly, at least 3 seats. Its FAQ also names a Custom plan through sales.pricing page
Credits and limits: Credits are granted per seat and "pooled across your entire team"; "Unused credits expire at the end of each billing cycle and do not carry over."pricing page
Mailboxes: Connect Gmail (free plan) or other providers (paid plans). Domains and mailboxes can also be bought through Apollo for credits.pricing page
Who approves each AI-written message: A review step is describedIts AI Assistant "supports a human-in-the-loop approach, ensuring users stay in charge of decisions" (4 March 2026).product page
LinkedIn: Not stated on the pages readNot stated on the pages read.pricing page
Refunds and cancelling: "Subscriptions are non-cancelable during the Term and all payments by you are nonrefundable"; renewal needs 30 days’ notice to stop (terms, 10 August 2026).terms

Unify

Plans, as shown: Free; Base $20 and Pro $60 per seat a month; Business custom.pricing page
Credits and limits: 800 credits a seat a month on Base, 2,400 on Pro; top-ups available.pricing page
Mailboxes: 1 mailbox per seat; managed mailboxes at $25 a mailbox a month on Business.pricing page
Who approves each AI-written message: Not stated on the pages readAI copywriting from Base; approval is not described on the pricing page.pricing page
LinkedIn: Not stated on the pages readNot stated on the pricing page.pricing page
Refunds and cancelling: "Fees paid by Customer are non-refundable" (terms, 23 June 2026).terms

Cold email tools

Instantly

Plans, as shown: Outreach plans: Growth $47, Hypergrowth $97, Lightspeed $358 a month. Bundles: Starter $94, Scale $194, Agency $555 a month ($85, $175, $500 a month billed yearly).pricing page
Credits and limits: Credits plans from $47 a month for 1,500 credits. The AI Reply Agent "uses 5 credits for each reply generated".product page
Mailboxes: "Unlimited Email Accounts" and warm-up on every plan, and it sells them: a "Done-for-you Google account" at $5 a month and a "Pre-warmed Google account" at $10 a month.pricing page
Who approves each AI-written message: Optional: both modes offeredCampaign emails: you write and launch the sequence. AI Reply Agent: "Run on Human-in-the-Loop and approve replies before they send. Or flip to Autopilot".product page
LinkedIn: No LinkedIn outreachNo LinkedIn steps on its pricing page.pricing page
Refunds and cancelling: Fees are "non-refundable and non-cancellable"; cancelling a standard plan needs 30 days’ written notice before the term ends (terms updated 22 September 2026).terms

lemlist

Plans, as shown: Email $69 a month ($55 billed yearly); Multichannel $109 a month ($87 billed yearly); Enterprise custom.pricing page
Credits and limits: Credits pay for data features. "Unused credits roll over for as long as your subscription remains active."pricing page
Mailboxes: "Unlimited users & Email senders" on the Email plan; you connect your own.pricing page
Who approves each AI-written message: Not stated on the pages readlemAgent and "AI-generated replies" are included. Its pricing page and homepage do not say whether a person approves them.pricing page
LinkedIn: Runs LinkedIn steps for you"LinkedIn automation" on the Multichannel plan.pricing page
Refunds and cancelling: No refund of fees for a month or year already begun, "even on a prorated basis" (terms, 17 September 2025).terms

Saleshandy

Plans, as shown: Starter $41, Pro $99, Scale $189 a month ($34, $76, $149 a month billed yearly).pricing page
Credits and limits: Lead Finder credits each month (1,500 on Starter): "1 credit reveals a verified email; 6 reveal a phone number".pricing page
Mailboxes: Unlimited email accounts you bring; its own mailboxes are an add-on at $2.99 to $3.99 a mailbox a month.pricing page
Who approves each AI-written message: You write or approve the sequence, then launch itYou launch the sequence; its AI Sequence Copilot can write it.pricing page
LinkedIn: Not stated on the pages read"Reach prospects across email, calls, LinkedIn, and WhatsApp, plus manual tasks." How LinkedIn steps run is not stated.pricing page
Refunds and cancelling: "Refunds are available only within 10 days of the initial purchase", pro-rata if the product was used; Lead Finder and verification are non-refundable (terms, 5 May 2026).terms

Smartlead

Plans, as shown: Base $39, Pro $94, Unlimited Smart $174, Unlimited Prime $379 a month ($32.50, $78.30, $144.50, $314.60 a month billed yearly).pricing page
Credits and limits: Each plan sets contacts stored, emails sent and verified emails a month (Base: 2,000 contacts and 6,000 sends).pricing page
Mailboxes: "All Smartlead plans include unlimited email accounts at no extra cost", and its SmartSenders sells Google, Outlook and SMTP mailboxes from $4.5 a mailbox a month.pricing page
Who approves each AI-written message: You write or approve the sequence, then launch itYou write and launch the sequence. Its pricing page names no AI writer.pricing page
LinkedIn: No LinkedIn outreachNo LinkedIn steps on its pricing page.pricing page
Refunds and cancelling: "Any Fees paid to us are non-refundable fees"; cancelling takes effect at the end of the current period.terms

Woodpecker

Plans, as shown: "$7.00 per 100 Contacted prospects" a month, with 16,000 emails a month included.pricing page
Credits and limits: 100 Lead Finder credits included; more from "500 credits for $10".pricing page
Mailboxes: Unlimited accounts you bring; optional mailboxes at $6 a month (Google or Microsoft) or $4 a month (other providers).pricing page
Who approves each AI-written message: You write or approve the sequence, then launch itYou write and launch the sequence; an "AI email writer" is included.pricing page
LinkedIn: Not stated on the pages read"LinkedIn Outreach" add-on at "$29 /monthly per LinkedIn account"; how it runs is not stated.pricing page
Refunds and cancelling: A refund can be asked for within three days of a payment if the account was not used; annual plans are non-refundable (terms, 7 September 2026).terms

LinkedIn tools

Aimfox

Plans, as shown: Outreach seat $49 a month; "Outreach Avatar" rented profiles $387 a month for 3; Agency from $499 for 20 seats.pricing page
Credits and limits: Priced per seat; no credits on the pricing page.pricing page
Mailboxes: No email sending on the pricing page.pricing page
Who approves each AI-written message: Not stated on the pages readNot stated on the pricing page.pricing page
LinkedIn: Runs LinkedIn steps for youYour own LinkedIn profiles or "rental LinkedIn profiles".pricing page
Refunds and cancelling: Refunds are reviewed case by case "at its sole discretion" within 30 days of the first purchase; yearly and quarterly plans are non-refundable (terms, 20 April 2026).terms

Dripify

Plans, as shown: Basic $59, Pro $79, Advanced $99 per user a month ($39, $59, $79 billed yearly); Enterprise custom.pricing page
Credits and limits: 100 email finder credits a month on every paid plan.pricing page
Mailboxes: "LinkedIn and email sequences"; mailbox details not stated.pricing page
Who approves each AI-written message: Not stated on the pages readAn "icebreaker (AI-powered)" variable; no approval step described.pricing page
LinkedIn: Runs LinkedIn steps for youCampaigns run "on our servers, so nothing depends on your browser being open".pricing page
Refunds and cancelling: "All monthly purchases are non-refundable"; annual plans can be refunded within 24 hours of payment.terms

Expandi

Plans, as shown: Business $99 a month, or $79 a month billed yearly; Agency custom for 10 or more seats.pricing page
Credits and limits: Priced per seat; no credits on the pricing page.pricing page
Mailboxes: Email follow-ups inside campaigns; mailbox details not stated.pricing page
Who approves each AI-written message: Not stated on the pages readMessage personalisation; no approval step described.pricing page
LinkedIn: Runs LinkedIn steps for you"Cloud-based software" with a "Dedicated country-based IP-address".pricing page
Refunds and cancelling: "Unless required by law, the subscription fees are nonrefundable."terms

HeyReach

Plans, as shown: Growth $79, Agency $999 (25 senders), Unlimited $2,999 a month; $63, $799 and $2,399 a month billed yearly.pricing page
Credits and limits: Enrichment credits: 100 per sender on Growth, 1,000 on Agency, 3,000 on Unlimited.pricing page
Mailboxes: No email of its own; email runs through Instantly or Smartlead.pricing page
Who approves each AI-written message: Not stated on the pages readAI agents connect through its MCP server to "create LinkedIn campaigns with custom messages"; an approval step is not described.pricing page
LinkedIn: Runs LinkedIn steps for you"Connect unlimited LinkedIn accounts for one flat fee and automatically rotate sending between them."homepage
Refunds and cancelling: "All fees are non-refundable", with stated exceptions; renewal stops with 30 days’ notice (terms, 19 November 2025).terms

La Growth Machine

Plans, as shown: Basic €60 and Pro €120 per identity a month, two months free billed yearly; Ultimate was also shown at €120 on the day we read it; Custom from €150 (six identities minimum).pricing page
Credits and limits: Enriched leads a month: 250, 400 or 1,000; enrichment credits at 1 per lead.pricing page
Mailboxes: You connect 1, 5 or 10 sending emails per identity.pricing page
Who approves each AI-written message: Not stated on the pages read"AI Writing Assistant" and "AI Generated Voice Messages"; no approval step described.pricing page
LinkedIn: Runs LinkedIn steps for youContact requests and direct messages run from campaigns, per identity.pricing page
Refunds and cancelling: Services are "billed in advance on a monthly basis and are non-refundable"; unused credits are lost when the plan ends.terms

Linked Helper

Plans, as shown: Standard from $15 a license a month (local storage) or $16.50 (cloud storage); discounts for 3 to 12 months and for volume.pricing page
Credits and limits: Data and AI credits per license; Pro doubles the AI credits.pricing page
Mailboxes: No email sending on the pricing page.pricing page
Who approves each AI-written message: Not stated on the pages readAn AI message generator and reply assistant; no approval step described.pricing page
LinkedIn: Runs LinkedIn steps for you"Linked Helper is desktop software" that runs on your own computer or server.pricing page
Refunds and cancelling: Licenses do not renew by default: "A license simply runs out." Its terms (a PDF) were not read.pricing page

Prosp

Plans, as shown: $61.99 per LinkedIn account every 4 weeks for 1 to 5 accounts, $45.99 for 6 to 30, $30.99 for 31 or more, with annual billing.pricing page
Credits and limits: No credits: "Unlimited invites, messages and follow-ups".pricing page
Mailboxes: Not stated on the pricing page.pricing page
Who approves each AI-written message: Not stated on the pages read"AI voice notes in your own cloned voice"; no approval step described.pricing page
LinkedIn: Runs LinkedIn steps for youConnected LinkedIn accounts, plus "Rental LinkedIn profiles for outreach".pricing page
Refunds and cancelling: A "30-day money-back guarantee" on its pricing page; its terms page did not load for our reader.pricing page

SalesRobot

Plans, as shown: Basic $59, Advanced $79, Professional $99 per LinkedIn account a month ($39, $59, $79 billed yearly).pricing page
Credits and limits: Priced per LinkedIn account; no credits on the pricing page.pricing page
Mailboxes: Email add-on at $15 per email account a month.pricing page
Who approves each AI-written message: Not stated on the pages readAI personalisation and smart reply suggestions; approval of AI messages is not described.pricing page
LinkedIn: Runs LinkedIn steps for you"Cloud-based performance (no browser needed)".pricing page
Refunds and cancelling: New customers can cancel within 15 days for a full refund; after that "No refunds are offered, even if a plan is canceled mid-month" (policy, 1 January 2024).terms

Waalaxy

Plans, as shown: Pro €19, Advanced €49, Business €69 per user a month, as shown.pricing page
Credits and limits: Email credits: 25 a month on Pro, 500 on Advanced and Business.pricing page
Mailboxes: Not stated on the pricing page.pricing page
Who approves each AI-written message: Not stated on the pages readAn "AI assistant ... (soon)" on its homepage; no approval step described.homepage
LinkedIn: Runs LinkedIn steps for you"Automated LinkedIn follow-ups"; 300 invitations a month on Pro, 800 on Advanced and Business.pricing page
Refunds and cancelling: Cancel any time, "subject to the payment of the amounts remaining due until the end of your current commitment" (terms, 28 September 2026).terms

Data and workflow

Clay

Plans, as shown: Free; Launch from $167 a month; Growth from $446 a month; Enterprise custom ($1,804 and $4,814 a year billed yearly).pricing page
Credits and limits: Actions (15,000 a month on Launch) reset monthly; data credits, from $0.05 each, roll over up to twice the monthly amount.pricing page
Mailboxes: Email goes out through its own sequencer or through integrations; selling mailboxes is not stated.pricing page
Who approves each AI-written message: Not stated on the pages readClaygent researches with AI; message approval is not described on the pricing page.pricing page
LinkedIn: No LinkedIn outreachAd audiences synced to LinkedIn on Growth; no LinkedIn messaging on the pricing page.pricing page
Refunds and cancelling: "Except as set forth in the Agreement, all fees are non-refundable" (terms, 23 May 2024).terms

AI CMO

Okara

Plans, as shown: Free; AI CMO Lite $129 and Pro $249 a month ($1,290 and $2,490 a year).pricing page
Credits and limits: Flat plans; Lite lists at least 30 X posts a month.pricing page
Mailboxes: No cold email sending on the pricing page.pricing page
Who approves each AI-written message: Not stated on the pages readIts plans list drafts ("Posts + thread drafts"); who approves publishing is not described.pricing page
LinkedIn: No LinkedIn outreachA "LinkedIn Agent" drafts posts on Pro; no LinkedIn outreach.pricing page
Refunds and cancelling: "In most cases, payments for Okara subscriptions are not refundable" (refund policy, 16 March 2026).terms

27 outbound tools and Sealrep: plans, credits, mailboxes, approval, LinkedIn and refund terms, from each vendor's own pages read on 2 October 2026. Prices can change.

#what changed

Price pages that changed. Since we first read them.

Getlead: on 2 October 2026 its pricing page showed $0.03 per email with no subscription. A Wayback Machine copy of the same page from 19 July 2026 showed one-time "Lifetime" plans from $9.90.
11x: its /pricing page returned "404 Not Found" on 2 October 2026; its homepage offers a live demo.

#method

How we read them.

On 2 October 2026 we opened each tool’s public pricing page, its terms or refund policy, and, where the approval question needed it, one product page. We started from the tools in our September 2026 research and kept the 27 whose pages we could read.

We did not open trial accounts, log in, fill in forms or ask sales teams. Some vendors’ terms forbid using their service for competitive analysis, and a fair table should not need it.

Every cell quotes or closely paraphrases the vendor’s own page and links to it. Prices are as shown that day, in the currency shown, and can change. Where a page did not answer a question, the cell says "Not stated on the pages read" instead of guessing.

Sealrep’s own row reads its prices from our pricing API when you load this page.

#limits

What this cannot tell you.

Pricing pages that build their tables in the browser can show more than our reader saw. Apollo’s plan table is one; we read it in a browser, with both the monthly and the yearly prices.
Terms can differ by plan or contract, and enterprise terms are often negotiated. We quote the public terms.
"Not stated" means not stated on the pages we read, not that the tool lacks the feature.
Reply.io blocked our reader (HTTP 403), so it is left out rather than quoted from search summaries.
The approval column covers messages an AI writes. For sequencers where you write the emails, the cell says so.
We re-check the table each month and change the date only when something changed.

How to cite thisSealrep, "What AI SDR and cold email tools cost in 2026, and who approves each message", sealrep.com/research/outbound-tool-pricing, prices checked on 2 October 2026.

#sources

Where every fact comes from. Read on 2 October 2026.

[1]11x: homepage, pricing page
[2]Aimfox: pricing page, terms
[3]AiSDR: pricing page, terms
[4]Amplemarket: pricing page, terms, product page
[5]Apollo: pricing page, terms, product page
[6]Artisan: pricing page
[7]Clay: pricing page, terms
[8]Dripify: pricing page, terms
[9]Expandi: pricing page, terms
[10]Getlead: pricing page, terms, archived copy
[11]Gojiberry: homepage, terms
[12]HeyReach: pricing page, terms, homepage
[13]Instantly: pricing page, terms, product page
[14]La Growth Machine: pricing page, terms
[15]lemlist: pricing page, terms, homepage
[16]Linked Helper: pricing page
[17]Okara: pricing page, terms
[18]Origami: homepage, terms
[19]Prosp: pricing page
[20]Salesforge: pricing page, terms, product page
[21]Saleshandy: pricing page, terms
[22]SalesRobot: pricing page, terms
[23]Smartlead: pricing page, terms
[24]Unify: pricing page, terms
[25]Valley: pricing page, terms
[26]Waalaxy: pricing page, terms, homepage
[27]Woodpecker: pricing page, terms

We make Sealrep. This page describes Instantly and the other tools from their public pages, read on 2 October 2026. We have not used any of them.

Instantly, Smartlead, lemlist, Apollo, Saleshandy, Woodpecker, Clay, HeyReach, Expandi, Waalaxy, Dripify, La Growth Machine, Linked Helper, SalesRobot, Aimfox, Prosp, Gojiberry, AiSDR, Artisan, 11x, Amplemarket, Valley, Origami, Salesforge, Getlead, Unify and Okara are trademarks of their owners. Sealrep is not affiliated with any of them.

Spot a mistake? Email hi@sealrep.com and we will correct it within 5 business days.

Questions people ask. Answered straight.

how much does an AI SDR cost?

On 2 October 2026: AiSDR from $250 a month, Valley from $199 a seat a month, Salesforge’s Agent Frank $599 a month billed quarterly ($499 billed annually) and Amplemarket from $600 a month on an annual term. Artisan and 11x showed no public price. Prices can change.

instantly vs Smartlead pricing: which costs less?

On 2 October 2026, Instantly’s outreach plans started at $47 a month and Smartlead’s at $39, with unlimited connected mailboxes on both. Plans cap different things (emails and contacts), so compare the plan that fits your monthly volume. Both say fees are non-refundable.

which tools let a person approve messages before they send?

On their own pages: Artisan, Gojiberry and Salesforge’s Agent Frank offer an approve-first mode next to an automatic one; Instantly’s reply agent does for replies; AiSDR describes outreach "on autopilot" and a "co-pilot mode" for replies; Valley, Amplemarket and Apollo describe a review step. Sealrep requires a person to approve before anything sends.

do outbound tools refund unused time?

Mostly not. 17 of the 27 terms we read say payments are not refunded, apart from narrow exceptions; 6 offer a short window (24 hours to 30 days) on a first or annual purchase. Sealrep’s payments are not refunded either, except where the law requires it.

can I use this data?

Yes. Download the vendor table as CSV, and cite the page with the date the prices were checked. Tell us at hi@sealrep.com if anything is out of date.

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